Many people use their cell phones less for talking and more for texting. As a result an exciting new channel for reaching potential customers has been created. SMS Text marketing is one of the fastest growing forms of digital marketing, and with the total ad spend for this media channel only expected to reach $1.5 million in 2010 there is clearly a growing opportunity. So, don’t miss this economical marketing channel that can send laser-targeted messages to the people that want to hear from you.
By learning how other businesses in your industry are taking advantage of SMS Text marketing, you can develop your own strategy that uses this new medium to reach your customers. You can develop your branding strategy that defines your business and promote the key characteristics of your products and services.
Rates of response for SMS Text marketing have been shown to be as high as 70%. This is much higher than other forms of marketing and can be attained when the messages are properly constructed. The reasons for this higher than normal response rates are as follows:
Subscribers to your SMS Text marketing campaign have made an active decision to receive your marketing messages (opted in) on their cell phones, so they are definitely interested in your product or service
Your subscribers are asking to receive messages about your product or service by opting in and 94% of recipients will read the message or offer you send
SMS text marketing creates the opportunity to send offers immediately. No longer will your subscribers be receiving out of date offers for your product or service that come via e-mail or snail mail coupons
Paper or e-mail coupons need to be printed or cut out and then you have to remember to bring them with you while SMS text coupons are resident of the customer’s cell phone. That means it is there when they need it
Immediate delivery of your SMS Text marketing message creates a personalized one-to-one relationship between your brand and the consumer
Since you’re unfamiliar with SMS text marketing, you should understand the current state of mobile marketing industry today. Spend time reading books, journals, and online resources on other businesses practice marketing through mobile technologies. You should of course focus on companies in the same industry as yours. Examine at least three companies and check out the details of their digital marketing campaigns. Determine how they launched their campaigns, what specific promotional tools they used to shore up such campaigns, and what particular concepts and innovations they utilized in order to pull off a successful marketing program. The results of adding this new marketing medium to your efforts will be as follows:
Increased brand awareness
Creation of a customer profile opt-in database that you can use for future SMS text marketing campaigns
More traffic to your store or site and higher attendance at events
Higher customer loyalty created by easy to use and timely offers
Increased revenue and profitability for your business
Don’t wait any longer. A good digital marketing company can help you develop SMS Text marketing messages and incorporate your Text marketing campaign into your overall marketing communication strategy. You will see benefits of this new marketing channel almost immediately.
Don’t wait! Improve the return on your marketing dollars today! TBS Media is a Digital Marketing Company that can show you how to take advantage of SMS Text Marketing and reach more customers almost immediately.
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