Being a search engine optimizer there are plenty of decisions you have to make. Going white- or blackhat, whether or not you want to use outsourcing for parts of your projects, concentrating on personal projects vs . consulting client companies and so forth. Now in case you are working with clients, I am sure they’ve asked you at some stage for which internet search engine you really optimise, simply because there are so many out there. So because of that question, I wish to write this article concerning the differences in optimizing for different search engines and whether or not we ought to really focus on one.
To begin with, what choices do we have? I would say that at the moment, you will find only 2 major search engines that are even worth looking at – Google and Bing. Since Yahoo is applying Microsoft driven results we have them aboard with Bing. Therefore these two are the candidates for the tiny optimizing challenge.
Exactly what are the differences between the 2 of these? From a typical online world user viewpoint I might say there hardly is one. The two do the same thing, that is searching their databases for any key phrase you key in. Both look fairly similar and have a user interface that’s very simple to use. Bing has got sweet pictures and fascinating information about them on their background, while Google every now and again includes a unique doodle dedicated to a person or event with a connection to more info about that.
They are all distinctions inside the optical sphere, but what are the differences in the technical sphere? From a online user point of view once again I’d say, there virtually is not one. You look for something with Google and you’ll find it. You search for something on Bing and hey, you also still find it. Previously, the distinctions between the major search engines may very well be amazing and you’d find that one appeared like it adored trash as the other only ever showed the same, highly reputable sites. Today, there is virtually no difference with regards to the user-experience.
So if the user-experience is almost exactly the same, optimizing for them should also be similar, right? No, wrong. Because even though a user will not likely notice it, the algorithm’s behind the search engine results are extremely different and need special interest and optimizing.
In most cases, it’s easier to optimize for Bing as it is to optimize for Google. I have seen some of my own internet sites, for instance one in regards to a laser measuring device rank extremely well within Bing search results a few months earlier than they even came close to the top 10 of Google for the very same keyword. So there is definitely a big difference and I think we should be aware of it.
You could at this point argue and say that since it is simpler to optimize for Bing, why don’t we go with them. But that might be a big mistake and you would miss out on a lot of traffic because Google just hast a market share of 90% and in several countries, much more! So always optimize for Google, Bing will follow.
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